Krispy Kreme, Inc. (DNUT) – SEC staff letter

2025-12-11 · Re: Form 10-K for Fiscal Year Ended December 29, 2024 · Accession 0000000000-25-011483 · 2 staff comment(s) issued

Company response(s): 2026-02-05, 2026-02-18

Non-GAAP: Adjustments & Labels Non-GAAP: Reconciliation & Usefulness Segment Reporting (ASC 280)MD&A: Results & Known Trends KPIs, Metrics & Earnings Calls

2025-12-11 · Form 10-K for Fiscal Year Ended December 29, 2024 · Comment 1 · Non-GAAP Measures, page 40 Awaiting / response not in dataset

Staff comment: Please expand your footnote (2) on page 42 to quantify the components included in the adjustment for strategic initiatives for all periods presented. letter →

Non-GAAP: Reconciliation & Usefulness KPIs, Metrics & Earnings Calls

2025-12-11 · Form 10-K for Fiscal Year Ended December 29, 2024 · Comment 2 · the adjustment for strategic initiatives for all periods presented. Awaiting / response not in dataset

Staff comment: Please quantify the components included in your tax specific adjustments and tell us your purpose for including these adjustments in your non-GAAP measure presentation. Please explain why these adjustments do not substitute individually tailored recognition and measurement methods for those of GAAP. Refer to Question 100.04 of the Non-GAAP Financial Measures Compliance and Disclosure Interpretations. Results of Operations by Segment - Fiscal Year ended December 29, 2024 compared to the Fiscal Year ended December 31, 2023, page 48 3. Segment Adjusted EBIT (rather than segment Adjusted EBITDA) appears to be your primary measure of segment profitability under ASC 280. Please discuss with… letter →

Non-GAAP: Adjustments & Labels Non-GAAP: Reconciliation & Usefulness Segment Reporting (ASC 280)MD&A: Results & Known Trends KPIs, Metrics & Earnings Calls

Full letter on EDGAR → · Filing index · All Krispy Kreme, Inc. (DNUT) correspondence

Non-GAAP: Adjustments & Labels – what to check: Do not exclude normal, recurring cash operating expenses or use individually tailored recognition methods; label measures clearly (C&DI 100.01–100.04).

Non-GAAP: Reconciliation & Usefulness – what to check: Reconcile every non-GAAP measure (including segment-level measures presented outside the ASC 280 note) to the most directly comparable GAAP measure, and explain why it is useful.

Segment Reporting (ASC 280) – what to check: Check ASU 2023-07 significant segment expense disclosure, CODM identification, and that MD&A segment discussion matches the ASC 280 note.

MD&A: Results & Known Trends – what to check: Quantify drivers of changes (price vs. volume), discuss known trends and uncertainties, and avoid repeating the financial statements.

KPIs, Metrics & Earnings Calls – what to check:

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