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Retail & Restaurants: Key performance indicators & metrics

Note: SEC 2020 interpretive release on KPIs and metrics in MD&A (Release 33-10751).
KROGER CO (KR) · Form 10-K for period ended 2026-01-31 · filed 2026-03-31 · Section: ​

We evaluate our results of operations and cash flows using a variety of key performance indicators, such as sales, identical sales, excluding fuel and adjusted items, FIFO gross margin, adjusted FIFO operating profit, adjusted net earnings, adjusted net earnings per diluted share and return on invested capital. We use these financial metrics and related computations to evaluate our operational effectiveness and our results of operations from period to period and to plan for near and long-term operating and strategic decisions. These key performance indicators should not be reviewed in isolation or considered as a substitute for our financial results as reported in accordance with GAAP. These measures, which are described in more detail in this Annual Report on Form 10-K, may not be comparable to similarly-titled performance indicators used by other companies.

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RESULTS OF OPERATIONS

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Sales

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Total Sales

($ in millions)

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​​​​​​​​​​​​​​​​​​
​​​​Percentage​​​Percentage​​​2023​
​​2025​Change (1)​2024 (6)​Change (2)​2023 (6)​Adjusted (3)(6)​
Total sales to retail customers without fuel (4)​132,712​1.3130,973​0.9132,284​129,868​
Supermarket fuel sales​​13,584​(9.3)14,973​(8.4)​16,621​​16,340​
Other sales (5)​1,346​14.41,177​5.1​1,134​1,120​
Total sales​147,642​0.4147,123​(0.1)150,039​147,328​
Verbatim excerpt (261 words), formatting simplified. View full filing on EDGAR →

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